SPECIFIC IP

Specific IP is a distinguished intellectual property law firm with over a decade of experience, offering comprehensive services in trademarks, copyrights, and patents, particularly focusing on new inventions. The firm has established a strong presence in the beverage industry and collaborates with several international firms based locally that lack dedicated IP practices. Founding partner Gilberto Sánchez Escárcega brings nearly 20 years of expertise in the field, while partner Eduardo Vázquez contributes valuable experience from his tenure at the Mexican Institute of Industrial Property (IMPI). 
Clients commend Specific IP for its personalized attention and prompt follow-up on trademark processes. The firm has successfully assisted companies like Rancho De La Luna Spirits and Zen Beverages with trademark registrations and oppositions both domestically and internationally. Notably, Specific IP has represented tequila producer Caza Azul in securing trademark registrations and managing oppositions in Mexico and abroad, as well as supporting Zen Beverage in various trademark matters, including actions against entities attempting to register "ZEN" in bad faith.