CH Phoon & Associates

CH Phoon & Associates is a distinguished boutique law firm in Malaysia, specializing in Intellectual Property (IP) and Technology, Media, and Telecommunications (TMT) law. Led by partner Henry Phoon, the firm offers a comprehensive range of services, including the registration, licensing, and enforcement of IP rights such as patents, trademarks, designs, copyrights, trade secrets, and know-how. Their expertise extends to handling trademark infringement and passing-off claims, as well as litigation involving patents, designs, and copyrights. In the TMT sector, the firm provides counsel on e-commerce, data protection, fintech, and various internet-related activities.

The firm's team comprises professionals with extensive experience from Malaysia's largest law firms and top-tier IP practices, enabling them to adeptly manage complex and cross-border IP cases. They have successfully advised a diverse clientele, ranging from individuals and startups to multinational corporations and Fortune 500 companies, across industries such as pharmaceuticals, telecommunications, entertainment, luxury goods, fast-moving consumer goods, healthcare, electronics, oil and gas, property development, and plantations.

CH Phoon & Associates is committed to building enduring relationships with clients by customizing approaches and strategies to align with their business goals. The firm emphasizes delivering "Big Law" quality services without the large firm price tag, ensuring transparency in pricing with no surprise bills. They offer a complimentary first consultation, underscoring their dedication to client satisfaction and accessibility.