CH Phoon & Associates is a distinguished boutique law firm in Malaysia, specializing in Intellectual Property (IP) and Technology, Media, and Telecommunications (TMT) law. Led by partner Henry Phoon, the firm offers a comprehensive range of services, including the registration, licensing, and enforcement of IP rights such as patents, trademarks, designs, copyrights, trade secrets, and know-how. Their expertise extends to handling trademark infringement and passing-off claims, as well as litigation involving patents, designs, and copyrights. In the TMT sector, the firm provides counsel on e-commerce, data protection, fintech, and various internet-related activities.

The firm's team comprises professionals with extensive experience from Malaysia's largest law firms and top-tier IP practices, enabling them to adeptly manage complex and cross-border IP cases. They have successfully advised a diverse clientele, ranging from individuals and startups to multinational corporations and Fortune 500 companies, across industries such as pharmaceuticals, telecommunications, entertainment, luxury goods, fast-moving consumer goods, healthcare, electronics, oil and gas, property development, and plantations.

CH Phoon & Associates is committed to building enduring relationships with clients by customizing approaches and strategies to align with their business goals. The firm emphasizes delivering "Big Law" quality services without the large firm price tag, ensuring transparency in pricing with no surprise bills. They offer a complimentary first consultation, underscoring their dedication to client satisfaction and accessibility.

About CH Phoon & Associates

Founded in 2021


Practice areas
Intellectual Property
Business
Media, Technology and Telecoms

Languages spoken
English

Social media

Practice areas

Intellectual Property

CH Phoon & Associates offers comprehensive intellectual property services, including the registration, licensing, and enforcement of rights such as patents, trademarks, designs, copyrights, trade secrets, and know-how. Their expertise encompasses handling trademark infringement and passing-off claims, as well as patent, design, and copyright litigation. The firm also specializes in technology, media, and telecommunications law, covering areas like e-commerce, data protection, fintech, and internet-related activities. With a team experienced in complex, cross-border IP cases, CH Phoon & Associates provides tailored solutions to clients ranging from start-ups to multinational corporations across various industries.
Copyright
Patent
Trademark
Art & Cultural Property Law

Business

CH Phoon & Associates specializes in assisting businesses with the protection and commercialization of their intellectual property assets. Their services include advising on trademark selection and registrability, conducting comprehensive searches, and managing the filing and prosecution of trademark applications both domestically and internationally. They also handle the maintenance and renewal of trademark registrations, monitor competitors' activities, and manage opposition and appeal proceedings. Additionally, the firm offers expertise in drafting and negotiating licensing and assignment agreements, providing infringement advice, and conducting due diligence and portfolio management to maximize the value of clients' intellectual property.
Accounting & Auditing
Administrative
Admiralty & Maritime
Agriculture
Antitrust
Aviation
Banking & Finance
Business Registration
Communications & Media Law
Contract
Due Diligence
Employer
Environment
Franchising
Gaming
Government Contract
Health Care
Investment
International
Legal Document
Licensing
Merger & Acquisition
New Business Formation
Office Solutions
Oil, Gas & Energy
Securities
Tax
Transportation
Venture Capital
Nonprofit & Charitable Organizations
International Trade Law
Government Relations & Lobbying
Financial Services Regulation
Tax Increment Financing

Media, Technology and Telecoms

CH Phoon & Associates offers comprehensive legal services in the Media, Technology, and Telecommunications (TMT) sectors, assisting clients with e-commerce, data protection, fintech, and internet-related activities. Their expertise includes drafting internet contracts, resolving cyberspace law disputes, and supporting investments in online businesses. The firm provides guidance on consumer rights in e-commerce, intellectual property protection, and the development of terms of service, privacy notices, and various agreements related to software and website development. Leveraging a global network, CH Phoon & Associates delivers high-quality, timely support to clients worldwide.
Advertising and Marketing
Biotechnology
Cyber Law, Data Privacy and Data Protection
Fintech
Information Technology
Media and Entertainment
Outsourcing
Technology Transactions
Telecommunications and Broadcast
Sports Law
E-commerce & Internet Law
Space Law

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