The Interactive Law Group

The Interactive Law Group positions itself as an online-focused legal marketing and client introduction service, supporting legal practices through a range of specialist law websites. It emphasizes its ability to work alongside solicitors by aligning website-driven enquiries with local panel law firms, using tools designed for ease of public access and direct contact with solicitors.

The firm states that its approach is built on longstanding experience in marketing the legal profession since 1999, with directors Mark Exell and Tracy Miles describing backgrounds in legal marketing and a focus on adapting to the needs of different solicitor practices. The group also highlights that it does not benefit financially from referrals and that its panel membership model is intended to keep enquiries appropriately channelled.

In terms of client service, the websites are described as free-to-access for public legal information, supported by local rate telephone access and postcode-based search features. The group also describes practical filtering of enquiries through call centre evaluation and an end-to-end process where enquiries are passed to local panel members while the group’s involvement ends after transfer.