Shein Sues Temu for Copyright Infringement Amid Intensifying Rivalry
Last Updated: Sep 9, 2024
Fast fashion giant Shein has filed a lawsuit against its competitor Temu, accusing the latter of copyright infringement. The legal battle underscores the escalating rivalry between the two companies, which have been vying for dominance in the online retail space. Shein alleges that Temu copied its designs and marketing strategies, leading to significant financial losses.
The lawsuit reflects the broader competitive tensions within the fast fashion industry, where companies are increasingly resorting to legal action to protect their intellectual property and market share.
Source: AP News