Negin Asal Harand Company, operating under the Avand Biscuit brand, was established in 2007 by Mohammad Reza Vaez Shoushtari and Nasrin Sajadieh in Isfahan, Iran. Leveraging over 50 years of management experience in biscuit production, the company utilizes advanced production lines from German manufacturers Reimelt and Werner & Pfleiderer, as well as Baker Perkins from the UK. This technological foundation enables the production of a diverse range of high-quality biscuits, including Digestive, Petit Mange, and various flavored varieties.
The company's commitment to quality and excellence has been recognized through numerous accolades. It was honored as the best exporter in Isfahan County for four consecutive years from 2014 to 2017 and received the title of best production factory in the food industry by the Vice-Chancellor in Food and Drugs Affairs in Isfahan in 2012 and 2015. Additionally, Negin Asal Harand holds international standard certifications, including ISO 9001 for Quality Management, ISO 22000 for Food Safety Management, ISO 10002 for Customer Satisfaction, and HACCP from TUV NORD Germany.
Negin Asal Harand's dedication to customer satisfaction is evident in its meticulous selection of raw materials and continuous supervision of suppliers, ensuring the highest product quality. This approach has facilitated the expansion of its market presence beyond Iran, with exports to countries such as Iraq, Turkmenistan, Afghanistan, Canada, Bahrain, Australia, Oman, and Sudan. The company's products are marketed under the Avand, Honeyland, Behvand, and Mother & Baby brands, reflecting its commitment to delivering diverse and high-quality offerings to a global clientele.