Do I need a licence in Turkey to sell imported cosmetics online under my own brand?

No, for ordinary cosmetics in Turkey you usually do not need a separate product licence in the pharmaceutical sense, but you cannot legally start selling first and regularize later. Before the first sale, your company should be properly registered in the TİTCK systems as a cosmetics operator, the products should be notified through ÜTS, a responsible technical person should be in place, and the compliance file for each product should be ready. This also includes label review, Turkish labeling where required, and the product information and safety documentation. If you are importing under your own brand, the key issue is who will act as the responsible person in Turkey, because that party carries the main compliance burden. If sales start before the notification and compliance process is completed, the risk is not theoretical. Depending on the issue, authorities may stop sales, require withdrawal or recall, create customs problems and impose administrative fines. The first step should be to review the exact products, ingredient lists, labels and supplier documents, because in cosmetics the legal result depends heavily on classification and documentation. Some products that are marketed as cosmetics are treated differently once the formula, claims or presentation are examined. We handle these matters in Turkey from start to finish, including product classification, importer and brand structure, TİTCK/ÜTS setup, label review and launch compliance.