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Dubai, being a global business hub, has a comprehensive legal framework to govern advertising and marketing activities. The law regulates both traditional and digital media and covers various aspects, including content, endorsements, promotional campaigns, and digital marketing practices. The United Arab Emirates has a set of federal and local laws and regulations like the UAE Federal Law No. 15 of 1980 concerning publications and publishing and Dubai Decree by Law No. 30 of 2018.
Given the extensive and rigorous nature of advertising and marketing laws in Dubai, it is quite common for businesses to seek legal help in understanding and complying with the laws. Lawyers can provide advice on advertising content, identify potential legal issues, assist in handling disputes, and ensure compliance with privacy regulations. They can also help in interpreting and applying the norms and standards set by local regulatory bodies such as the UAE National Media Council and Dubai Electronic Security Center.
The key aspects of advertising and marketing laws in Dubai include restrictions on misleading and false advertisements, mandates on obtaining consent for using personal data, regulations for comparative advertising, endorsement regulations, and special norms for certain categories like healthcare, food, and beverages. Infringements can result in financial penalties, banning of the advertisement, and in certain cases suspension of the company's activities. Dubai's advertising law also includes specific provisions for electronic and digital advertisements to address the rapid growth of digital marketing.
Non-compliance with advertising laws in Dubai can lead to hefty fines, banning of advertisements, and in certain serious instances suspension of the company's activities.
Yes, the advertising and marketing laws apply equally to advertisements on social media. The laws are designed to regulate both traditional and digital media.
Yes, before publishing an advertisement, you are required to get an approval from the competent authority as regulated by the Dubai Decree by Law No.30 of 2018.
No, the use of public figures in your advertisements requires explicit consent according to local laws.
Promotional marketing, like all other forms of advertising, is subject to several restrictions. These include but are not limited to: no false or misleading statements, all material information should be clearly disclosed, and there should be no unfair comparison or imitation of other brands or products.
The UAE National Media Council and Dubai Department of Economic Development are key regulatory bodies that oversee advertising and marketing in Dubai. They provide guidelines, enforcement notices, and advice which could be of great help to those seeking legal advice in this field.
If you need legal assistance with advertising and marketing in Dubai, it is recommended to consult with a local lawyer who specializes in this area. They will be able to provide you with tailored legal advice and assistance to navigate the complex regulatory landscape and avoid any potential legal pitfalls.