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About Communications & Media Law Law in Hasselt, Belgium

Communications and media law in Hasselt operates within a multi-level framework that combines European Union rules, Belgian federal law, and Flemish Community regulations. Hasselt is located in Flanders, so audiovisual media services and press matters are primarily governed by Flemish rules, while telecommunications, spectrum, and postal services are mainly federal. This area of law covers broadcasting, streaming and on-demand services, telecom networks and spectrum, advertising and sponsorship, journalism and freedom of expression, privacy and data protection, intellectual property, and consumer protection for media and digital services. Regulators you will commonly encounter include the Vlaamse Regulator voor de Media for audiovisual media, the Belgian Institute for Postal Services and Telecommunications for telecom and spectrum, the Data Protection Authority for privacy, and the Federal Public Service Economy for advertising, consumer, and e-commerce matters. Sector codes and self-regulatory bodies such as the Belgian advertising ethics jury and the press council also play an important role.

For local projects in Hasselt you may also interact with the city for filming permits, events, outdoor advertising, and location use. Media and communications activities in Hasselt therefore require attention to both content rules and technical rules, alongside general civil and commercial obligations such as contracts, liability, and company law.

Why You May Need a Lawyer

Launching a media venture or running digital communications often triggers multiple legal touchpoints. You may need a lawyer if you are starting a TV channel, web TV, online radio, or podcast and want to confirm whether licensing or notifications apply. Producers typically need help with production agreements, releases, location permits, music clearances, and chain of title. Advertisers, brands, and influencers need advice on advertising standards, disclosures, sponsorship, product placement, and prize promotions. Newsrooms and creators seek guidance on defamation, privacy, right of reply, court reporting, and access to information.

Technology and telecom providers need support on network rollout, tower and mast siting, spectrum use, numbering, interconnection, and net neutrality. Any organization operating websites or apps should plan for GDPR and ePrivacy compliance, cookie consent, direct marketing, and security incident response. If you handle personal data, a lawyer can help with data processing agreements, DPIAs, and handling data subject requests. If your content uses third-party materials, legal help is important to manage copyright, neighboring rights, and licensing with collecting societies. When disputes arise about takedowns, platform moderation, unfair competition, or consumer complaints, early legal input can prevent escalation and protect your reputation.

On the ground in Hasselt, you may also need counsel for city permits for filming or events, drone flight authorizations, noise and road use approvals, and contracts with local venues and authorities.

Local Laws Overview

Audiovisual media services and broadcasting in Hasselt are governed by Flemish Community legislation, commonly referred to as the Mediadecreet. The Flemish regulator supervises television and radio services, including certain on-demand services, and enforces rules on licensing or registration, protection of minors, European works and independent production quotas, advertising time limits and separation, sponsorship identification, and product placement. Hidden advertising is prohibited. There are special content and advertising rules around alcohol, gambling, tobacco, medicines, and foods high in fat, salt, and sugar, with stricter standards for content aimed at minors.

Telecommunications, spectrum, and numbering are primarily federal. The Belgian regulator oversees operator authorization regimes, spectrum allocation and radio equipment, numbering resources, net neutrality, consumer rights in telecom contracts, and quality of service. Operating transmitters, wireless microphones, or private radio links generally requires compliance with spectrum rules. Building or sharing towers and masts engages planning, environmental, and local permitting law.

Advertising, consumer protection, and e-commerce are regulated by Belgian economic law, together with EU rules. Requirements include fair commercial practices, clear pricing, mandatory disclosures for online sales, right of withdrawal for most distance contracts, and rules on automatic renewal. National advertising ethics are enforced through a self-regulatory body that can order modifications or withdrawal of ads. Gambling advertising has tightened in recent years, with significant restrictions on content and placement.

Privacy and data protection are governed by the GDPR and Belgian implementing law, together with the ePrivacy framework for electronic communications. Non-essential cookies and similar trackers require prior informed consent. Direct marketing typically requires opt-in consent, and individuals have a right to object to marketing and profiling. Organizations must implement security measures, keep records, and notify data breaches when required.

Copyright and related rights are set out in the Belgian Code of Economic Law and EU directives. Using music, images, clips, and formats requires appropriate licenses. Collective management organizations administer many rights, including authors rights and neighboring rights. There are specific exceptions for quotation, parody, reporting current events, and incidental inclusion, but they are narrowly interpreted. A press publishers right also exists for online uses of press content.

Freedom of expression is protected, but defamation, hate speech, discrimination, and incitement remain unlawful. Press and journalism are subject to ethical rules and the right of reply, and public access to administration is recognized under Flemish open government rules. Filming in public spaces in Hasselt may require the citys permission, especially for organized shoots, road occupation, drone use, stunts, or significant equipment. Property owners can restrict commercial filming on private property.

Frequently Asked Questions

Do I need a license to run an online radio station or podcast from Hasselt

Podcasts that are made available on demand typically do not need a broadcasting license. However, a continuous online radio stream that resembles linear radio may fall under media service rules and could require registration or authorization with the Flemish regulator, depending on format and reach. If you plan to use radio frequencies or transmit over the air, spectrum and broadcast licensing rules apply. Always confirm your specific model before launch.

What are the rules for advertising to children

Advertising aimed at minors is subject to stricter standards. It must be clearly distinguishable from programming, cannot encourage children to buy or pressure parents, and must avoid unsafe or unfair content. Product placement and sponsorship involving childrens content are limited, and certain products such as alcohol and gambling are heavily restricted. Influencer content targeting minors must include clear ad disclosures and avoid misleading practices.

Can I film people in public in Hasselt without consent

Incidental filming of people in public is generally allowed, especially for reporting current events or in crowd scenes. For focused shots of identifiable individuals, particularly for commercial or promotional use, consent is recommended and often necessary. Individuals have rights to privacy and portrait, and sensitive locations may impose additional rules. You may also need a city permit for organized shoots, and you must respect private property and security zones.

Is product placement allowed on Flemish TV or online shows

Yes, product placement is allowed under conditions. It must be identified at the start or end of the program and after ad breaks, editorial independence must be preserved, and undue prominence is not allowed. Product placement is prohibited for certain products such as tobacco and prescription medicines. Additional restrictions apply in childrens programming.

How do I clear music for my video or podcast

Typically you need two sets of rights. For the musical composition and lyrics, obtain a license from the relevant collecting society or rightsholder. For the sound recording, obtain a license from the record label or the neighboring rights society if applicable. Library music can simplify licensing. Do not rely on platform terms alone, and document all licenses in your production files.

What should influencers and brands in Hasselt do to comply with disclosure rules

Always disclose advertising clearly and immediately using unambiguous labels. Disclosures must be visible and understandable on all devices. Hidden advertising is prohibited. Ensure that gifts, affiliate links, or paid partnerships are disclosed. Respect sector rules on alcohol, gambling, and health claims. Keep records of agreements and provide audience protections when content targets minors.

What are the cookie consent requirements for my website or app

Only strictly necessary cookies can be set without consent. All analytics, advertising, and personalization cookies require prior opt-in consent that is granular and freely given. Provide a clear cookie banner, a detailed policy, and an easy way to withdraw consent. Ensure your consent tool actually blocks non-essential cookies until consent is given.

How is defamation handled online in Belgium

Unlawful statements that harm reputation can lead to civil liability and, in some cases, criminal liability. Truth, good faith, and public interest reporting can be defenses, but they are contextual. Platform operators have conditional liability rules and must act on clear and sufficiently detailed notices of unlawful content. A lawyer can help assess risk and respond to takedown demands or right of reply requests.

Do I need permission to use a drone for filming in Hasselt

Drone operations are governed by EU rules with categories based on risk. You may need pilot competency, registration, and insurance. Certain areas have flight restrictions, and privacy rules apply when filming people. For takeoff and landing in public areas or for larger shoots, coordinate with the City of Hasselt and any relevant authorities. Obtain landowner permission for private property.

What happens if the regulator opens an investigation into my media or telecom activity

You will receive information requests or notices describing alleged issues. Respond accurately and on time, preserve evidence, and avoid further non-compliance. You can usually make representations and propose remedial steps. Sanctions may include warnings, fines, suspension, or license conditions. Engage legal counsel quickly to manage strategy and communication.

Additional Resources

Vlaamse Regulator voor de Media for audiovisual media oversight and licensing in Flanders. Belgian Institute for Postal Services and Telecommunications for telecom, spectrum, and numbering. Data Protection Authority for GDPR supervision and guidance. Federal Public Service Economy for advertising, consumer, and e-commerce rules. Belgian Jury for Ethical Practices in Advertising for self-regulatory standards and complaints handling. Raad voor de Journalistiek for press ethics and complaints. SABAM, PlayRight, and SIMIM for collective rights management. Auvibel for private copying levies. Flemish authorities for cultural policy and film incentives. City of Hasselt services for filming, events, signage, and public space permits. Belgian Gaming Commission for gambling advertising and promotions.

Next Steps

Define your project and map the touchpoints. List your activities such as broadcasting, streaming, advertising, data processing, and events. Identify where you operate, which audiences you target, and which technologies you use. This will determine which Flemish and federal rules apply.

Gather key documents. Prepare drafts of contracts, scripts, storyboards, media plans, privacy notices, cookie settings, data flows, vendor agreements, music licenses, and any prior correspondence with regulators or platforms. Keep a timeline of launch dates and publication schedules.

Run a compliance check. Assess whether your service requires licensing or notification, whether your ads and sponsorships are compliant, whether you have the correct IP licenses, and whether your privacy and cookie practices meet legal requirements. For shoots in Hasselt, contact the city early about permits, road occupation, and any local conditions.

Choose the right legal support. Look for a lawyer with experience in Flemish media regulation, Belgian telecom law, advertising rules, and GDPR. Ask about experience with production clearances, influencer marketing, and dealings with the Flemish and federal regulators.

Act promptly if an issue arises. If you receive a complaint, takedown notice, or regulator inquiry, preserve evidence, pause risky activity if needed, and seek advice before responding. Early corrective steps often reduce penalties and reputational harm.

Plan for ongoing governance. Establish internal policies for content approvals, ad disclosures, data protection, and incident response. Train staff and creators. Review compliance regularly as your formats and business models evolve.

This guide provides general information. For advice tailored to your situation in Hasselt, consult a qualified Belgian communications and media lawyer.

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Disclaimer:
The information provided on this page is for general informational purposes only and does not constitute legal advice. While we strive to ensure the accuracy and relevance of the content, legal information may change over time, and interpretations of the law can vary. You should always consult with a qualified legal professional for advice specific to your situation. We disclaim all liability for actions taken or not taken based on the content of this page. If you believe any information is incorrect or outdated, please contact us, and we will review and update it where appropriate.