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More than 75 years in the legal market have established us as one of the most respected law firms in Brazil and Latin America. Our experience has taught us that, in order to stay up to date with the demands of the market, we must not only value our history, but also have the courage to reinvent the wheel. We must transcend possibilities.
We combine technological intelligence,a forward-thinking approach and in-depth knowledge of our client’s business to develop innovative solutions that exceed expectations. What constantly places us among the top law firms is not only our legal excellence, but also the shared understanding that we function as a single, unified team – firm, clients, and partners.
Practice areas
Consumer Rights
For a better relationship among brands, companies, and consumers.
Named “Business Consumer”, Demarest’s Consumer Law practice is unlike anything ever seen on the market.
After market-focused work that included the participation and input of its own clients, Demarest decided to step out of the box and innovate.
With over 75 years of experience and a team of top-notch professionals, as well as a multidisciplinary support team (engineers, doctors, accountants, technologists, among others), Business Consumer focuses on allowing clients to structure and develop their businesses in a way that is creative, productive and aligned with best practices.
Demarest’s relationship with international firms, in addition to regular participation in seminars, lectures and events, allows professionals working in this area to have a comprehensive repertoire, which results in innovative analyses and ideas.
Demarest’s years of work on this front also helped the firm develop and maintain relationships of trust and respect with the main administrative bodies that make up the National Consumer System, such as: SENACON, Procons, regulatory agencies, Public Prosecutor’s Offices and Associations, which enables dialogue with respective officers and managers at the highest technical levels.
Within this business perspective, Business Consumer’s activities include, but are not limited to:
- Assistance to clients in highly complex administrative actions or suits;
- Execution of work that requires strengthening of image and relations before consumer law protection bodies;
- Development of strategies and workflows with the main objective of mitigating or avoiding damage;
- Structuring intelligence work related to the client’s internal organization, mapping risks, as well as standardizing and developing defenses for specific topics
- Development of preventive strategies and case law training with the Judiciary;
- Creation of new arguments in line with with the main topics covered in the international market;
- Technical client support with firms that provide mass services, in order to analyze data and suggest possible alternative routes;
- Assistance in launching products, services and loyalty programs, including analysis of related marketing practices; and
- In-house training on best practices.
For the Business Consumer team, objectivity, creativity, results and excellence in service are goals to be met daily.
Business
Corporate matters simplified through specialized know-how
Decades of experience carrying out our practice and monitoring changes within the Corporate Law area have enabled us to become specialists in guiding businesses with legal certainty and in resolving corporate disputes, whether in judicial courts or in arbitration.
We have advised major cases involving multinational giants from various segments, providing assistance on the provision of services from acquisitions and new business models to mergers.
As a result, Demarest can offer the necessary consistency and credibility you seek in corporate law legal assistance.
In addition to representing major players in the market, we understand that every client requires a specific approach for their reality. Additionally, we combine unparalleled know-how of the corporate sector with extensive experience in M&A and Capital Markets.
Lawsuits & Disputes
More than 75 years of success in dispute resolution in a wide variety of dispute areas.
Disputes are inherent in the business world. High-profile clients from around the world entrust our professionals with their most complex litigation related to Brazilian law or business involving Brazil within a regional or international scope.
More than seven decades of experience in this practice has afforded Demarest broad knowledge across different sectors of the market, both in commercial and legal aspects. As a result of this, the average percentage of success in cases represented by Demarest is around 90%. In each case, our commitment is to always resolve our client’s disputes with minimal impact to their business, mitigating risks and – whenever possible – avoiding lengthy and costly litigation.
Besides specialized technical knowledge, the firm draws on a large talent pool utilizing its multidisciplinary capabilities to offer the most efficient and creative solutions, always respecting your company’s values and principles.
Our lawyers are experts in different areas of law related to the goods and services sectors. Our expertise spans the full range of litigation, from counsel to mediation and arbitration, and from internal investigations to multidisciplinary technical work in the collection, discovery, and analysis of all types of evidence in litigation and corporate investigations.
Demarest’s partnerships in the international market also provide the client with a full spectrum of services, including related to cross-border disputes, whether in emerging economies or traditional markets.
Our scope of work includes:
- Consensual solutions that prevent, avoid and settle dispute through negotiation, mediation and conciliation techniques without filing a lawsuit;
- Preparing to face the dispute in the best way possible, with a focus on the impacts on your company;
- Advice and training for business areas in order to review internal processes and create preventive measures;
- Strategic and proactive action before administrative, judicial, and arbitration courts in Brazil and worldwide;
- Client representation in arbitration proceedings, lawsuits before all Federal Courts, including the Superior Courts, and administrative litigation before Regulatory Agencies.
We guide, advise, and represent our clients to go beyond defending their rights: our purpose is to seek the best result for their companies.
Insurance
Legal intelligence to provide more certainty for business.
Demarest’s Insurance, Reinsurance, Health and Private Pension team is 100% dedicated to providing trustworthy and valuable assistance to our clients within the domestic and international scopes. Our comprehensive practice ranges from the constitution and registration of supervised bodies to the regulation of insurance claims and high-complexity litigation.
We assist our clients through the supported by the talent and experience of lawyers from numerous practice areas, such as dispute resolution, corporate, compliance, data protection and tax, on matters such as:
- Constitution and registration of insurers, reinsurers, open and closed private pension entities, health care plan operators, and brokers, including authorizations in the Sandbox environment;
- Regulation of high-complexity insurance claims in all branches of insurance;
- Representation of insurers, reinsurers, pension plan entities and health operators in lawsuits and arbitrations;
- Corporate advice specialized in M&A projects of sectors and portfolio transfers;
- Issuance of debts to the insurance and reinsurance market, including subordinated debt and Insurance Risk Note;
- Advice to Insurtechs and Healthtechs in the market, from consulting on the structure of private equity and venture capital investments to their effective operation;
- Elaboration of products, specifications, and regulations;
- Development of internal policies and controls (compliance);
- Review of contracts and legal advice on reinsurance;
- Legal opinions on regulatory and coverage issues;
- Advice on representation contracts, stipulations, insurance distribution and partnerships with MGAs;
- Defense in sanctioning administrative proceedings and audit advice;
- In-company training on insurance products and standards.
Intellectual Property
From the protection of brands, patents, copyright, domain names, software and new technology, to the strategic licensing of such assets
Demarest’s Intellectual Property, Innovation and Technology practice area is widely recognized for carrying out negotiations and protecting intangible assets with excellence, attention to detail and strategic insight. Such services secure our placement as a standout firm in the most important rankings of the sector.
We are a full-service practice, offering a comprehensive approach. By deepening our knowledge of the client’s business, we are capable of appropriately assessing how to analyze intellectual property within a strategic context. Our extensive experience enables us to assist companies, whether in the protection of new technologies or in their licensing, sale, purchase and digital transformation.
Our services include:
- Drafting and negotiation of license agreements and contracts involving the assignment of intellectual property rights, transfer of technology, provision of technical services, franchising, software, use of image, license for use of content, use and confidentiality agreements, co-branding, technological cooperation, research and development, among other contract types within the scope of intellectual property;
- Assistance in procedures of protection and monitoring of brands, patents, industrial designs, software, copyrights, among other assets;
- Assistance and monitoring of administrative, civil or criminal measures regarding the violation of intellectual property rights (counterfeiting, piracy, plagiarism, unfair competition, etc.);
- Specialized legal audits in the Intellectual Property area;
- Assistance in all tax matters related to intellectual property and innovation;
- Creation and carrying out of specialized training courses for our clients on: techniques and strategies for licensing intellectual property, portfolio organization and management, implementation of new technologies and platforms, among others;
- We support our clients in processes that involve innovation, creation and protection of disruptive business, as well as providing services related to negotiation and establishment of partnerships during the implementation stages of the business;
- We provide consultancy and act in litigation in the Advertising and Entertainment Law segments. In the preventive and advisory spheres, we assist our clients as follows:
- Revision of advertising campaigns based on the legislation and ethical standards of the sector, including the Brazilian Advertising Self-Regulation Council (CONAR) Code and rules of the Brazilian Standard Rules Executive Council (CENP);
- Legal advice and strategy for implementation of commercial promotions, including analysis of advertising materials, drafting of regulations and conducting administrative proceedings to obtain authorization from public authorities;
- Drafting and revision of contracts related to this subject, supported by our specialists from different areas of the firm;
- Representation in administrative proceedings before CONAR and in legal disputes before the courts.
In addition, we provide multi-jurisdictional advice through a hub of specialized partner firms abroad in order to protect and monitor the specific rights of your business and provide a strategic assessment of cases based on local practices.
Employment & Labor
Labor matters advised by experienced labor lawyers.
Demarest’s long-lasting journey offering legal support and developing strategies for our clients has provided us with a unique and comprehensive perspective of the relationship between workers, unions and companies, which reflects in a meticulous approach in regard to the impact of each development of a business.
Our comprehensive practice assists our clients from the initiation of the company’s activities, clarification of doubts and drafting employment contracts and internal policies, to the alignment of collective-bargaining agreements and any document related to the labor sector.
Our practice is distinguished by the provision of close, multidisciplinary and constant guidance in order to contribute towards making secure decisions for your business.
We combine a strategic vision with in-depth knowledge of labor legislation and its consistent development, in order to assist our clients in an assertive manner on topics such as:
- Negotiation with unions: our lawyers assist you throughout the process of negotiation with unions and the settlement of collective agreements aimed at complying with the legislation and the needs of a business;
- Dispute resolution: Our labor litigation area is recognized by the market for its competence, experience and strategic vision;
- Advice on the talent management matters, whether on the hiring of foreign employees, or the expatriation of Brazilian employees;
- Assistance on complex labor topics, such as working hours and differentiated pay plans, hiring of senior executives, standardization/harmonization of benefits in business purchase and sale procedures, management of international employee transfers, among others;
- Ensure secure decision-making regarding all topics related to your company’s workforce, supported by a practical and straightforward approach;
- Structuring of fixed and variable remuneration policies and plans, in addition to Profit Sharing Plans (PLR) and Stock option plans;
- Assistance on compliance and fraud investigation proceedings, aimed at mitigating risks in labor relationships.
Real Estate
Real estate law supported by the structure of a law firm with over 70 years of experience.
Real estate business requires a solid foundation concerning legal matters. Professionals with multidisciplinary capabilities, extensive experience and in-depth knowledge of notary and registry regulations are essential to this field. Demarest has been a part of landmark transactions and stands out for its excellence in the areas of Real Estate Law, including matters of Public, Regulatory and Administrative Law.
Whatever the business, clients have access to intersectorial and multidisciplinary advice on tax and corporate structuring, legal auditing, negotiation and financing of large real estate operations. Our specialized team is at your disposal – structured to meet any demand – and is able to provide assistance in all phases of any project: from the acquisition of property, real estate regularization and measures to obtain the necessary approvals for the project, to the financial structuring or implementation of capital market operations.
Criminal Defense
You can count on a pioneering law firm to prevent criminal matters from affecting your business.
Executive social accountability is becoming increasingly important. By valuing corporate management through compliance and ESG initiatives, the Government has begun to punish high-level professionals, including, in some cases, members of Board of Directors of companies, regardless of solid evidence.
We are Brazil’s first full-service law firm to establish a specialized White-Collar Crime area. For two decades, Demarest has been dedicated to representing companies’ interests, both in complex cases and day-to-day matters. For example, our firm has represented companies that have been victims of irregularities, and recovered assets before Brazilian and international authorities.
Our multidisciplinary practices combining experiences and ensuring a successful outcome for each case, allows us to provide the right legal assistance with administrative and judicial proceedings involving tax crimes, environmental crimes, capital markets, money laundering, and internal fraud, among others.
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