Kamal AlTouma
B.Tech. | Chief Marketing Officer – Digital Assets & Compliance-Driven Growth
Kamal AlTouma architects the firm's demand engine, operating at the critical intersection of Web3, legal services, and search-led growth. As CMO of Hoot – Innovation Law Hub, he designs sophisticated SEO, Google Ads, and content funnels that effectively translate complex UAE crypto-licensing regimes (VARA, SCA, ADGM) into qualified mandates for the firm's lawyers and fintech advisors.
With over 10 years of end-to-end digital marketing experience, Kamal brings a data-first approach that routinely cuts customer acquisition costs by double digits. His strategies ensure clients' tokenization and exchange-licence offerings achieve prominent visibility on page-one search engine results pages (SERPs). He blends deep technical expertise with storytelling finesse.
Before Hoot, Kamal launched omnichannel campaigns for diverse clients and led IT infrastructure at Alfouad Group. Certified by Google and the UAE TRA, he mentors a multilingual team, meticulously tracking every click against court-compliant ROI metrics. Kamal champions ethical, privacy-safe advertising stacks that satisfy both regulators and algorithms.