Luca Rubino
MSc | Non-Executive Director – Digital Strategy & Strategic Partnerships
Luca Rubino couples Forbes 30-Under-30 creativity with a decade of C-suite execution experience in mobility, luxury, and Artificial Intelligence. He engineers innovative growth models that fuse data science with compelling brand storytelling, an expertise he now channels to support Hoot's digital-asset and fintech clients.
As Co-Founder & CEO of a stealth generative-AI venture in Riyadh and a board member at the sustainability label The Giving Movement, Luca operates at the forefront of technology and impact. Previously, he co-founded Kiri Technologies, whose "drive-to-earn" crypto-rewards program powers EV fleets for major brands like Jeep and FIAT across Europe.
Luca also launched EV Lab (within Chalhoub Group) as the GCC's first omnichannel Electric Vehicle platform. While serving as Automobili Pininfarina's Global Head of Digital, he achieved 900% organic social growth and brokered significant tech-gaming partnerships worth US $30m. Founder of the strategy firm Rubino & Partners and an advisor to luxury houses, he is highly regarded for opening investor pipelines and structuring token-ready loyalty ecosystems.