Salwa Al Hawamdah

Salwa Al Hawamdah turns entrepreneurial vision into operational reality, drawing on a decade of front-line experience across Dubai and Toronto. As the founder of SAPPH-X, she guides growth-stage ventures through the complexities of go-to-market logistics and cross-border structuring.

At Hoot, Salwa leads the Business Formation & Client Services desk. She orchestrates the entire setup process, from trade license issuance and shareholder registers to establishing Web3-ready corporate vehicles compliant with VARA and DIFC regulations. Her expertise ensures that new entities launch smoothly and adhere to all regulatory requirements.

Previously, Salwa served as a business consultant and dual-hatted HR officer at Aws Younus Group, where she streamlined onboarding for over 200 staff across four GCC jurisdictions. As Operations Manager at Alfan, she supervised monetization strategies for music artists, driving significant conversion growth. Her early career in hospitality honed the communication and multitasking skills essential for navigating fast-moving fintech and real-estate client needs.