About Principle Law | Boutique Business Law Firm in Bangkok
Welcome to Principle Law and Advisory — your trusted legal partner in the heart of Bangkok.
We are a modern, boutique law firm with a fresh perspective and deep legal expertise. Though newly established, our team brings together decades of combined experience from top-tier firms and diverse sectors. We've built a strong reputation for delivering high-quality legal solutions with the agility and responsiveness of a start-up.
At Principle Law, we do things differently. Our streamlined business model allows us to offer premium legal services at competitive rates, without compromising on quality. We’re committed to understanding your goals, providing practical advice, and building long-term relationships grounded in trust and results.
Whether you’re a growing business, an international investor, or an individual seeking legal clarity, we’re here to guide you every step of the way.
About Principle Law and Advisory Co., Ltd.
Founded in 2024
6 people in their team
Practice areas
Languages spoken
Practice areas
Business
Business Law Firm in Bangkok | M&A, Corporate, Capital Markets & Startup Legal Services
Our Business Law practice offers end-to-end legal support for companies at every stage—from startups to multinational corporations. We assist clients with mergers and acquisitions, corporate and commercial matters, capital market transactions, and ongoing legal support for SMEs and startups.
Mergers & Acquisitions:
We guide clients through every step of M&A transactions, including asset and equity purchases, joint ventures, restructuring, and due diligence. Our experience spans local and cross-border deals for entrepreneurs, investors, and corporations.
Corporate, Commercial & Capital Markets:
Our team provides strategic legal advice on corporate governance, business structuring, financing, commercial contracts, and capital market transactions such as IPOs, private equity, and employee offerings. We support businesses from daily operations to complex transactions.
SMEs and Startups:
We help entrepreneurs turn ideas into viable businesses, offering legal support on business formation, financing, IP protection, employment matters, and ongoing operations. Legal retainers and subscription services are available for continued guidance and compliance.
Real Estate
Real Estate & Construction Lawyers in Bangkok | Property & Development Legal Services
Our law firm provides strategic legal counsel for real estate and construction matters across Thailand, serving multinational companies, developers, investors, and private clients. We offer end-to-end legal support that spans the entire life cycle of property and construction projects—from due diligence to final transaction or project handover.
Real Estate Law in Thailand
We assist clients with all aspects of real estate transactions, including land acquisition, development, leasing, and joint ventures. Our lawyers are experienced in conducting title due diligence, drafting and negotiating purchase agreements, leases, financing arrangements, and sale-and-leaseback structures.
We represent a wide range of clients, including property developers, contractors, landlords, tenants, and institutional investors. Whether you're purchasing commercial land, leasing residential property, or managing real estate partnerships, we ensure your legal interests are protected at every stage.
Our real estate legal services include:
Land title due diligence and verification
Purchase and sale of residential and commercial property
Lease agreements (residential, commercial, and industrial)
Property development and zoning compliance
Real estate financing and investment structuring
Construction Law in Thailand
We deliver reliable and effective legal solutions for construction sector clients—from contract drafting to dispute prevention. Our deep knowledge of Thailand’s construction laws and regulations allows us to provide commercially focused advice that supports timely project completion and risk mitigation.
We advise on a variety of construction contracts and work closely with stakeholders across all stages of the construction process—from planning and procurement to project delivery.
Our construction legal services include:
- Drafting and negotiating construction contracts
- Construction project management advisory
- Legal risk assessment and regulatory compliance
- Contractor and subcontractor agreements
Media, Technology and Telecoms
Technology & Data Privacy Lawyers in Bangkok | PDPA & IT Legal Services
Our Bangkok-based law firm delivers specialized legal solutions for technology-driven businesses navigating complex regulatory, data privacy, and commercial challenges. We work closely with startups, software companies, digital platforms, and IT service providers to ensure their legal foundations support both innovation and compliance.
Legal Services for Tech Companies & Digital Businesses
We understand the fast-paced, high-risk nature of the tech sector. Our team provides practical legal guidance across software licensing, IT procurement, cloud services, open-source compliance, and technology contracts. We help tech companies protect their intellectual assets, structure their contracts effectively, and minimize risks associated with digital operations and emerging technologies.
Our digital and tech law services include:
- Software development and licensing agreements
- IT procurement and cloud computing contracts
- Technology commercialization and partnerships
- E-commerce legal compliance and terms of service
- Intellectual property protection and strategy
- Open-source software compliance
- Technology dispute resolution
Data Protection & Privacy (PDPA & GDPR)
With the implementation of the Thai Personal Data Protection Act (PDPA) and global standards like the GDPR, data privacy is now a critical legal concern for all businesses. Our legal team helps companies ensure full compliance with data protection laws, avoid penalties, and build customer trust through sound privacy practices.
We offer end-to-end support on everything from data breach response and privacy documentation to regulatory compliance and risk management.
Our data protection legal services include:
- PDPA and GDPR compliance consulting
- Drafting privacy policies and terms of use
- Data breach response and investigation
- Employee data privacy training programs
- Privacy due diligence for M&A deals
- Risk assessments and internal audits
- Data retention and destruction policies
- Legal support in data privacy disputes or litigation
Whether you are launching a digital platform, managing user data, or scaling a tech business, we provide the legal clarity and protection needed to move forward with confidence in today’s digital-first world.
Family
Family Business Lawyers in Bangkok | Succession Planning & Legal Advisory
We provide trusted legal counsel to family-owned and closely held businesses in Bangkok and across Thailand. Our team specializes in supporting these businesses through every stage of growth, with particular focus on succession planning, governance, and dispute prevention.
With decades of experience helping Thai and international families navigate ownership transitions, we ensure long-term business continuity while preserving family harmony.
Our family business legal services include:
- Business succession planning
- Ownership transfer and equity restructuring
- Selection and preparation of successors
- Family governance and leadership structures
- Legal compliance and regulatory advisory
- Compensation strategies for family and non-family employees
- Conflict resolution and mediation
We take a hands-on, strategic approach to developing customized succession plans that align with your family’s values and business goals, ensuring a smooth transition to the next generation.
Elder Law
Estate Planning Lawyers in Bangkok | Will Drafting & Probate Services
Our estate planning lawyers in Bangkok offer tailored legal solutions to protect your assets, honor your wishes, and ensure a smooth transfer of wealth to future generations. Whether you're creating your first will or reviewing an existing estate plan, we make the process simple, secure, and aligned with your personal goals.
We work closely with individuals and families to craft effective estate strategies that reflect your life circumstances and values.
Our estate planning services include:
- Drafting and updating wills and trusts
- Personalized legacy and estate planning
- Asset protection and distribution strategies
- Legal review of current estate documents
- Estate tax planning and compliance
- Probate and estate administration
- Guidance for family members and beneficiaries
With a compassionate, client-first approach, our legal team is committed to making estate planning clear, respectful, and comprehensive—helping you safeguard what matters most.
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Legal guides written by GPS Legal:
- Land Ownership in Thailand: Title Deeds
- Thailand’s SMART Visa program: What you should know
- Estate planning goes beyond wills