Share your needs with us, get contacted by law firms.
Free. Takes 2 min.
The vast market of Ankara, as the capital city of Turkey, is governed by rigorous laws and regulations, including the realm of advertising and marketing. Turkish advertisement sector is principally administered by the Consumer Protection Law No. 6502 and the Regulation on Commercial Advertising and Unfair Commercial Practices. These legislations aim not just to safeguard consumers, but also ensure healthy competition among businesses. They put a particular emphasis on prohibiting deceptive, misleading advertising and unprofessional business practices.
Finding and understanding the comprehensive laws can be quite challenging for individuals and companies alike. Legal counsel is highly valuable when developing and launching marketing campaigns, dealing with advertising disputes, or being subject to penalties due to non-compliance with regulations. Lawyers specialized in this field can help navigate the complex regulatory environment and mitigate potential legal risks.
The local laws insist upon ethical, accurate and fair advertising. Some of the key aspects include provisions against deception and unfair competition, rules regarding advertisement permissions and prohibitions, usage of Turkish language in advertisements, and specific disclosure requirements. While it allows comparative advertising, any misleading or denigrating comparisons are strictly prohibited. Moreover, direct or indirect discrimination, invasion of personal rights, or violation of public morality in any form of advertising are not allowed.
A violation of advertising laws may result in substantial fines, restraining orders, and in some cases, criminal charges. Moreover, it could also harm your reputation and customer trust.
While most products and services can be advertised, there are certain restrictions and requirements for specific sectors like alcohol, tobacco, pharmaceuticals, and financial services. These sectors usually require specific disclosures and may limit the ways you can promote your products.
Most ads do not require pre-approval before being published. However, specific product categories like pharmaceuticals or financial services may require pre-approval from the relevant regulatory body.
The primary language for all advertisements in Turkey is Turkish. However, it is allowed to use foreign words that have entered the daily language of Turkish people.
Any advertisement that can mislead consumers with false, exaggerated, or unverifiable claims about a product or service is considered deceptive. This can include misleading price indications, false origin claims, or misleading environmental claims.
For further support, you may find it helpful to reach out to The Advertising Self-Regulatory Board (RÖK), the Ministry of Trade, or the Consumer Protection and Market Surveillance General Directorate. They can provide valuable guidance and clarifications regarding advertising and marketing laws.
If you are seeking legal advice, it is recommended to engage a lawyer specialised in advertising and marketing law. They can provide expert advice, support during disputes, and help ensure compliance with related laws. Consulting trade associations or chambers of commerce could also provide valuable insights and resources for better understanding of the regulatory landscape.
