Best E-commerce & Internet Law Lawyers in Kalundborg

About E-commerce & Internet Law Law in Kalundborg, Denmark

E-commerce and internet law in Kalundborg operates under Denmark-wide statutes and binding European Union rules. Whether you sell goods through a webshop, run an online marketplace, provide digital content, or operate a platform that hosts user content, your obligations are largely set at national and EU level and apply the same in Kalundborg as in Copenhagen. Local aspects mostly relate to business setup, local courts and enforcement, and access to municipal and regional business services.

Core topics include consumer protection, contract formation online, distance selling and subscription rules, pricing and marketing practices, data protection and cookies, payment and chargeback rules, platform liability and content moderation, intellectual property, domain names, and taxation. Many rules implement EU directives and regulations such as the E-commerce Directive, the GDPR, the ePrivacy regime for cookies, and the Digital Services Act.

Because the legal framework is layered and occasionally updated, businesses in Kalundborg should keep policies, checkout flows, and vendor agreements under regular review and seek advice when expanding to new markets or launching new online features.

Why You May Need a Lawyer

Setting up a webshop or platform. A lawyer can help choose the right business form, draft terms and conditions and a privacy policy in clear Danish, and design compliant checkout and consent flows that reduce chargebacks and complaints.

Marketing and pricing questions. Danish and EU rules regulate discount claims, influencers, user reviews, and electronic marketing. Legal input helps avoid misleading practices and fines from the Consumer Ombudsman.

Data protection and cookies. GDPR and the Danish Cookie Order require consent for most tracking and clear privacy notices. A lawyer can build a data mapping, draft data processing agreements, and advise on cookie banners and analytics choices.

Consumer disputes and returns. When a customer invokes the 14-day right of withdrawal, claims defective goods, or files a complaint with the Consumer Complaints Board, counsel can guide remedies, timelines, and documentation.

Payment and platform issues. From chargebacks and strong customer authentication to marketplace takedowns under the Digital Services Act, counsel helps create playbooks that balance compliance and user experience.

Intellectual property. If your photos or designs are copied, or if you receive a takedown notice about your listings, legal analysis can protect your rights and minimize disruption.

Cross-border sales and VAT. Selling to customers in other EU countries triggers One-Stop Shop VAT, language obligations, and consumer law variations. A lawyer can structure tax registrations and local information requirements.

Cybersecurity and incidents. If you suffer a data breach or fraud, timely guidance is critical for breach notifications, evidence preservation, and communication with Datatilsynet and affected users.

Local Laws Overview

Consumer Contracts Act - Forbrugeraftaleloven. Governs distance selling and subscriptions. Requires clear pre-contract information, a 14-day right of withdrawal for most consumer purchases, model withdrawal form availability, and special rules for digital content, custom goods, and services started during the withdrawal period.

Sale of Goods Act - Købeloven. Sets conformity standards, remedies, and complaint deadlines. Consumers generally have a 2-year complaint period for defects. Traders must repair, replace, or refund when statutory criteria are met.

Marketing Practices Act - Markedsføringsloven. Prohibits misleading practices, governs influencer disclosures and comparative advertising, and contains rules on electronic marketing consent. The Omnibus amendments also address fake reviews and transparency for online marketplaces.

Price Indication and Discounts. Danish price indication rules implement EU requirements, including the 30-day lowest price benchmark for advertised price reductions, with limited exceptions. Display total prices inclusive of VAT and mandatory charges, and show delivery costs separately and clearly before checkout.

E-commerce Act - E-handelsloven. Implements the EU E-commerce Directive. Sets information duties for online service providers, rules on intermediary liability, and requirements for order confirmation and contract formation.

Data Protection Act and GDPR - Databeskyttelsesloven and GDPR. Require a lawful basis for processing, transparency, security, data minimization, processor agreements, records of processing, and timely breach notifications to Datatilsynet and in some cases to individuals.

Cookie Order - Cookiebekendtgørelsen. Requires prior, freely given, specific, and informed consent for non-essential cookies and similar tracking technologies. Consent must be as easy to withdraw as to give.

Payments and PSD2. The Payments Act implements PSD2 and governs payment services, strong customer authentication, and surcharging. Do not levy card surcharges beyond what the law permits. Ensure secure payment flows and clear refund rules.

Digital Services Act - DSA. Imposes due diligence obligations on online intermediaries. Hosting providers and platforms must offer user-friendly notice-and-action, handle illegal content expeditiously, and publish transparency reports. Very large platforms have additional duties, but smaller services must still comply with core obligations.

Intellectual Property. Copyright protects text, photos, code, and designs. Trademarks are registered with the Danish Patent and Trademark Office. Domain policies for .dk are administered by DK Hostmaster, and disputes can be brought before the Domain Name Complaints Board.

VAT and Taxes. Standard VAT is 25 percent. Danish businesses must register for VAT once taxable turnover exceeds the Danish threshold over 12 months. For cross-border EU B2C supplies, the EU One-Stop Shop and Import One-Stop Shop regimes may apply. Keep clear invoices and comply with bookkeeping and e-invoicing rules where relevant.

Local context. Kalundborg businesses fall under the Holbæk District Court for most local disputes. Kalundborg Municipality and regional business councils offer practical support, but legal standards are set nationally and at EU level.

Frequently Asked Questions

Do I need to register a business to sell online from Kalundborg

If you are trading as more than a hobby you must register a business with the Danish Business Authority and obtain a CVR number. You must register for VAT when your taxable turnover exceeds the Danish threshold within 12 months. Certain activities, such as providing payment services, require separate authorization or notification.

What information must my webshop show before checkout

You must clearly display your business identity and contact details, total price including VAT and all fees, delivery costs, delivery time, accepted payment methods, the 14-day right of withdrawal and how to exercise it, any exceptions, terms and conditions, privacy and cookie information, complaint handling options, and key technical information for digital products such as compatibility. After the order you must send a durable confirmation.

How does the 14-day right of withdrawal work in Denmark

Consumers generally have 14 days from receipt to withdraw without reason. You must refund within 14 days of being informed, but you may wait until you have the goods back or proof of return. Consumers usually pay return shipping if told in advance. Deductions for diminished value are allowed if the consumer handled the item beyond what is necessary to determine its nature and functioning. There are exceptions, for example custom-made goods, sealed health products unsealed after delivery, and digital content supplied with prior consent to immediate performance.

Are cookies and tracking allowed on my site

Non-essential cookies and tracking require prior consent that is specific, informed, freely given, and documented. No pre-ticked boxes. Give granular choices and an easy way to withdraw consent at any time. Only strictly necessary cookies may be set without consent. Follow Datatilsynet guidance on consent design and avoid making access conditional on consent unless you provide a genuine equivalent choice.

What are the rules for email and SMS marketing

You generally need prior opt-in consent to send direct electronic marketing to consumers. A limited soft opt-in exists for existing customers receiving marketing about similar products when contact details were obtained during a sale and you offer an easy opt-out in every message. Always identify the sender, avoid misleading subject lines, and honor opt-outs promptly. Keep consent logs.

How do cross-border EU sales and VAT work for a Kalundborg webshop

For B2C sales of goods to other EU countries you can use the EU One-Stop Shop to report and pay VAT due in the buyer's country once you cross the small EU-wide threshold. For low-value imports from outside the EU you may use the Import One-Stop Shop. Maintain compliant invoices and shipping documents. Check product-specific rules such as batteries, WEEE, or packaging take-back in destination countries.

What should my terms and privacy policy cover

Terms should describe products and prices, payment timing, delivery, right of withdrawal, warranties and defects, limitation of liability to the extent allowed by law, complaint handling and ADR information, and applicable law and venue. The privacy policy should list data types collected, purposes, legal bases, retention periods, recipients and processors, international transfers, user rights, contact details, and cookie practices. Use clear Danish if you target Danish consumers.

How should I handle reviews, influencers, and discounts

Do not buy or fabricate reviews and do not present reviews as verified unless you actually verify them. Influencers and affiliates must disclose commercial relationships clearly and immediately, for example by using obvious labels in Danish. When advertising discounts, compare to the lowest price in the past 30 days unless an exception applies, and substantiate savings claims.

What are my duties as an online marketplace or hosting service under the DSA

Provide a user-friendly notice-and-action mechanism for illegal content, act diligently on notices, give specific reasons when restricting content or accounts, and publish periodic transparency reports. Marketplaces must collect and verify key trader information and present to consumers who they are buying from and whether consumer law applies. Keep crisis and abuse playbooks and document moderation decisions.

How do I protect my brand and content online

Register your trademark with the Danish Patent and Trademark Office for names and logos and consider EU-wide coverage. Use copyright notices and watermarks for images and text. Monitor marketplaces and social media, send takedown notices with evidence, and use platform IP protection tools. For .dk domains, ensure accurate registrant data with DK Hostmaster and consider a complaint to the Domain Name Complaints Board if a domain infringes your rights.

Additional Resources

Kalundborg Municipality - Business services that can direct you to local advisory and startup programs.

Kalundborgegnens Erhvervsråd - Local business council offering guidance, networking, and events for digital businesses.

Danish Business Authority - Erhvervsstyrelsen - Company registration, e-commerce information obligations, and guidance on online platforms.

Danish Consumer Ombudsman - Forbrugerombudsmanden - Supervision of marketing practices, influencer marketing guidance, and enforcement of consumer rules.

Danish Competition and Consumer Authority - Konkurrence- og Forbrugerstyrelsen - Consumer law information and the Center for Complaint Resolution for mediation.

Consumer Complaints Board - Forbrugerklagenævnet at Nævnenes Hus - Alternative dispute resolution forum for consumer disputes after mediation.

Danish Data Protection Agency - Datatilsynet - Guidance on GDPR, cookies, DPIAs, breach notifications, and consent design.

DK Hostmaster and the Domain Name Complaints Board - Administration of .dk domains and resolution of .dk domain disputes.

Danish Patent and Trademark Office - Patent- og Varemærkestyrelsen - Trademark and design registration and searches.

Danish Financial Supervisory Authority - Finanstilsynet - Rules for payment service providers, PSD2, and strong customer authentication.

Danish Tax Agency - Skattestyrelsen - VAT registration, OSS and IOSS, and e-commerce tax guidance.

European Consumer Centre Denmark - ECC Denmark - Help for cross-border consumer issues within the EU.

Holbæk District Court - Retten i Holbæk - Local court of jurisdiction for Kalundborg area disputes.

Sø- og Handelsretten - Danish Maritime and Commercial High Court - Specialized court for certain commercial and IP disputes.

E-mærket - Danish e-commerce trustmark that audits shops for compliance with Danish consumer and data rules.

Next Steps

Clarify your goals and risk areas. List what you sell, where your customers are, what data you collect, what marketing you plan, and whether you host third-party content or traders. This scoping will guide what laws apply.

Collect your documentation. Gather your current terms, privacy and cookie texts, email templates, price and discount logic, checkout screenshots, consent records, vendor contracts, and data maps. Evidence speeds legal review.

Schedule a legal health check. Ask a lawyer experienced in e-commerce and data protection to review your webshop flows, platform policies, and marketing materials against Danish and EU rules. Prioritize issues with regulatory or litigation exposure.

Fix quick wins. Update pre-contract information, price displays, cancellation wording, and unsubscribe links. Adjust cookie banner choices and log consent. Align influencer briefs and review moderation procedures.

Address structural gaps. Put data processing agreements in place, implement a returns and complaints playbook, document a DSA notice-and-action process if you host user content, and build a VAT and invoicing plan for cross-border sales.

Prepare incident and dispute readiness. Create breach and fraud response checklists, designate points of contact, and set timelines for notifications to Datatilsynet and customers. Train staff on do-not-delete evidence protocols.

Leverage local support. Contact Kalundborg business services and the regional business council for practical assistance and referrals. Consider the e-mærket trustmark to signal compliance to consumers.

Plan ongoing compliance. Calendar reviews for price campaigns and discounts, consent and cookie audits, transparency reports if you run a platform, and yearly updates to policies. Monitor legal changes to the DSA, ePrivacy, and national marketing guidance.

This guide is for general information only. For advice on your specific situation in Kalundborg, consult a qualified Danish lawyer with e-commerce and internet law expertise.