Best E-commerce & Internet Law Lawyers in Kalundborg

About E-commerce & Internet Law Law in Kalundborg, Denmark

E-commerce and internet law in Kalundborg follows the same national Danish and EU rules that apply across Denmark. If you operate a webshop, marketplace, app, or any digital service from Kalundborg or target customers in Denmark, you must comply with a blend of EU regulations and Danish acts that cover consumer protection, data protection, online marketing, electronic contracts, payments, platform responsibilities, and intellectual property. Authorities such as the Danish Business Authority, the Danish Data Protection Agency, and the Danish Consumer Ombudsman supervise different parts of this framework. Because many obligations are detailed and interlinked, it is important to understand how they apply to your specific business model.

Kalundborg itself does not have a separate e-commerce code. Local considerations typically relate to business registration, physical premises, warehousing, and logistics. The substantive online rules come from national acts like the Danish E-commerce Act and Marketing Practices Act, the Consumer Contracts Act, the Sale of Goods Act, and directly applicable EU rules like the General Data Protection Regulation and the Digital Services Act. Whether you sell goods, subscriptions, or digital content, the same high standard of consumer and data protection applies.

Why You May Need a Lawyer

Many online ventures start quickly and then encounter legal complexity as they grow. A lawyer can help you design compliant terms, policies, and processes before issues arise, and can respond effectively if a regulator, payment provider, competitor, or customer challenges your practices. Common situations include setting up lawful terms and conditions, drafting a compliant privacy notice and cookie banner, handling cross-border VAT and invoicing, structuring subscription models and auto-renewal, configuring returns and warranties, reviewing marketing campaigns and influencer agreements, responding to take-down notices and IP claims, negotiating platform or SaaS contracts, preparing data processing agreements, managing data breaches, assessing age-restricted sales or age verification, and navigating disputes, chargebacks, or regulator inquiries.

Lawyers familiar with Danish and EU digital rules can also help you plan product launches, optimize consent flows, document your compliance for audits, and reduce risk when expanding into new markets. Early advice is often less costly than remediation later, especially when dealing with obligations under GDPR, the cookie rules, and consumer protection laws that carry significant penalty risks if ignored.

Local Laws Overview

Business registration and company details. If you sell online as a business in Kalundborg you must register your company and obtain a CVR number through the Danish Business Authority. Your website and order confirmations must clearly display your company name, CVR number, geographic address, email address, and contact information. If you target Danish consumers, provide information in clear Danish and avoid unfair or unclear terms. Electronic signatures and records are valid under EU eIDAS rules, and many filings use MitID for signing.

Electronic contracting and information duties. The Danish E-commerce Act requires you to provide clear information about your business, prices including taxes, delivery costs, and the steps to conclude a contract, and to acknowledge orders electronically without undue delay. You should make terms easily accessible and allow customers to correct input errors before placing orders.

Consumer contracts and withdrawal rights. The Consumer Contracts Act governs distance contracts. Consumers generally have a 14-day right of withdrawal for most goods and services, with well-defined exceptions such as custom goods, perishable items, and certain digital content once performance starts with explicit consent. You must provide model withdrawal forms and clear instructions. For refunds you must repay what the consumer paid, including standard delivery costs, using the same payment method unless agreed otherwise.

Sale of goods and legal guarantees. Under the Sale of Goods Act consumers have a 2-year right to complain about defects. For a certain initial period after delivery the burden of proof is reversed in favor of the consumer. You cannot contractually reduce these statutory rights when selling to consumers.

Digital content and services. EU rules on digital content and digital services apply in Denmark. You must ensure conformity and provide remedies if digital services or content are not as promised. If you supply updates, you should inform customers and provide them for a reasonable time to maintain conformity and security.

Pricing, discounts, and transparency. Prices shown to consumers must include VAT and any unavoidable fees. Announced discounts must be genuine and based on a real reference price. Delivery costs and any optional extras must be clearly disclosed before checkout. Drip pricing and pre-ticked boxes are not allowed.

Marketing and influencers. The Marketing Practices Act requires that advertising be clear, truthful, and identifiable as advertising. Influencer marketing must be labeled clearly and prominently. Claims like eco-friendly or limited time must be substantiated. You must not mislead about consumer rights or product availability, and you must handle user reviews fairly without fake or selectively curated reviews that mislead.

Email and SMS marketing. Sending electronic marketing to consumers generally requires prior opt-in consent. A narrow soft opt-in may apply for your own similar products to existing customers, but you must offer an easy opt-out at every contact and respect preferences. You must not hide your identity.

Cookies and similar technologies. Danish cookie rules implement the EU ePrivacy regime. You must obtain prior, informed, freely given, and specific consent for non-essential cookies and similar trackers. Strictly necessary cookies do not require consent. Consent should be granular by purpose, easy to refuse, and documented. Your cookie and privacy notices must be consistent and understandable.

Data protection under GDPR. If you are a controller you must have a legal basis for each processing purpose, provide a clear privacy notice, respect data subject rights, maintain records of processing, have appropriate security, and sign data processing agreements with processors. Transfers outside the EU require safeguards. You must notify the Danish Data Protection Agency of personal data breaches within 72 hours when required, and inform affected individuals if the risk is high. In Denmark the age of consent for information society services is 13, so obtain parental consent for children under 13 where consent is the legal basis.

Payments and PSD2 strong customer authentication. The Payment Services Act implements EU rules on payment services. Most online card payments require strong customer authentication and robust refund and chargeback handling. For subscriptions you need clear pre-contract information, unambiguous consent to recurring charges, and simple cancellation paths.

Online platforms and the Digital Services Act. Hosting providers and online platforms must maintain notice-and-action procedures for illegal content, provide clear terms, and publish certain transparency information. Very large platforms have additional obligations. The Danish Business Authority coordinates national oversight of the Digital Services Act.

Geoblocking and cross-border sales. The EU Geoblocking Regulation restricts unjustified discrimination based on nationality, residence, or location. If you offer sales to Danish customers you usually cannot block access or apply different conditions without a lawful reason. For VAT on cross-border B2C sales use the EU One Stop Shop scheme when applicable.

Intellectual property and domain names. Protect your brand through trademarks with the Danish Patent and Trademark Office. Respect others rights when listing products, using images, or buying keywords. .dk domain names are administered by DK Hostmaster and disputes can be brought before the Danish Complaints Board for Domain Names. Have clear procedures for handling IP take-down notices.

Returns, delivery, and risk. Inform customers about delivery times, carriers, and costs. Risk generally passes to the consumer on delivery. For returns you must provide a clear process and timely refunds. If you sell age-restricted goods like alcohol or knives you need suitable age verification and compliance with Danish retail restrictions.

Environmental and product compliance. Depending on your products you may have obligations for WEEE take-back, batteries, packaging waste, product safety, and CE marking. Ensure you can trace suppliers and respond to product safety alerts.

Frequently Asked Questions

Do I need to register a business to sell online from Kalundborg

Yes, if you trade on a commercial basis you must register and obtain a CVR number with the Danish Business Authority. Display your company name, CVR, geographic address, and contact details on your website and in order confirmations. Hobby sales without a business structure are limited and still subject to tax rules and consumer law if you sell to consumers.

Can my webshop terms and privacy policy be in English only

If you target Danish consumers you should provide terms, privacy information, and key customer communications in Danish that are easy to understand. English can be offered in addition. Using only English may be viewed as unclear or unfair if customers are Danish consumers.

What must my website include to comply with the E-commerce Act

Provide clear business identification, pricing including VAT, delivery costs, the steps to conclude a contract, accepted payment methods, and technical means to correct input errors. Ensure terms are accessible before purchase and send prompt electronic order confirmations.

Do I need a cookie banner and what does valid consent look like

For non-essential cookies and similar trackers you need prior opt-in consent. A compliant banner allows easy reject and accept choices, granular consent by purpose, clear information about each purpose and provider, and a way to withdraw consent later. Pre-ticked boxes or nudging designs that steer acceptance are not compliant.

What is the 14-day right of withdrawal for online purchases

Consumers usually have 14 days from delivery to withdraw without giving a reason. You must refund the purchase price and standard delivery costs. Some items are excluded, such as custom goods or sealed hygiene products once unsealed. For digital content supplied immediately you need the consumer’s explicit consent to start and acknowledgment that the withdrawal right is lost.

How do legal guarantees and returns work in Denmark

Consumers have a 2-year right to complain about defects. If an item is defective you may have to repair, replace, or refund depending on the circumstances. You cannot limit these rights in consumer sales. Your voluntary return policy can be more generous, but it cannot replace or reduce statutory rights.

What are the rules for newsletters and electronic marketing

In most cases you need prior opt-in consent to send marketing emails or SMS. A limited soft opt-in may apply for your own similar products to existing customers, but you must offer an easy opt-out in every message and honor it promptly. Always identify yourself, avoid misleading subject lines, and keep proof of consent.

How should I structure subscriptions and auto-renewals

Be transparent about price, renewal cycle, minimum term, and cancellation terms before sign-up. Obtain clear consent to recurring payments and send reminders where appropriate. Provide an easy online cancellation path that is as simple as the sign-up path. Avoid dark patterns that make cancellation difficult.

Can I moderate or remove customer reviews and what about influencers

You may moderate for illegal or harmful content, but do not mislead customers by removing negative reviews without clear, objective criteria applied consistently. If you claim reviews are verified, have a reliable verification method. Influencer posts must be clearly labeled as advertising and all claims must be truthful and substantiated.

What should I do if I suffer a data breach

Investigate and contain the incident, assess risks, and document your findings. If the breach is likely to result in a risk to individuals, notify the Danish Data Protection Agency within 72 hours and inform affected individuals without undue delay if there is a high risk. Review security, update policies, and notify payment providers or law enforcement where relevant.

Additional Resources

Danish Business Authority for company registration, e-commerce information, and the Digital Services Act coordinator role.

Danish Data Protection Agency for GDPR guidance, breach notifications, and data protection enforcement.

Danish Consumer Ombudsman for marketing rules, influencer guidance, and consumer law enforcement.

Competition and Consumer Authority and the Consumer Complaints system including the Consumer Complaints Board and the Danish Consumer Center for dispute resolution and guidance.

DK Hostmaster and the Danish Complaints Board for Domain Names for .dk domain registration and disputes.

Danish Patent and Trademark Office for trademark and design protection.

Danish Financial Supervisory Authority for payment services and PSD2 oversight.

Danish Agency for Digital Government for digital signatures and trust services under eIDAS.

Danish Tax Agency for VAT, invoicing rules, and the EU One Stop Shop scheme.

National Cyber Crime Center under the Danish Police for cybercrime reporting and coordination.

Erhvervshus Sjælland and Kalundborg Municipality business services for local business support and guidance.

Next Steps

Map your business model and data flows. Document what you sell, who you sell to, how you market, what data you collect, which vendors process data, and where your customers are located. This will drive which obligations apply.

Assemble your materials. Gather your current terms and conditions, privacy and cookie notices, website screenshots, checkout flow, marketing templates, contracts with processors and suppliers, and any prior regulator correspondence.

Prioritize quick wins and high risks. Address core issues such as missing company details, unclear pricing or fees, non-compliant cookie banners, absent withdrawal information, and missing GDPR basics like a privacy notice and processing agreements.

Engage qualified legal counsel. Choose a lawyer with Danish and EU e-commerce, consumer, marketing, and data protection experience. Explain your timelines, markets, and technical setup to get targeted advice.

Implement and train. Update your website copy, consent mechanisms, terms, and internal procedures. Train staff handling customer service, marketing, IT, and security so that day-to-day practices match your written policies.

Monitor and iterate. Laws and enforcement priorities evolve. Review your compliance at least annually or when you change products, markets, or technology. Keep records of decisions and consents to demonstrate accountability.

This guide provides general information, not legal advice. For specific questions about your e-commerce or online service in Kalundborg, consult a qualified lawyer who can assess your exact situation.