Do I need FINMA licensing under FinIA to offer Swiss wealth management services, and how does FinSA affect onboarding?

In Switzerland
Last Updated: Nov 4, 2025
I'm starting a Swiss wealth management advisory firm focused on domestic clients. Do I need FINMA licensing under FinIA, and how does FinSA affect client onboarding, suitability assessments, and cross-border advisory rules? What are the ongoing AML obligations and annual reporting costs?

Lawyer Answers

PBM Attorneys-at-law

PBM Attorneys-at-law

Nov 4, 2025
Best Answer
Thanks for your message. In short: if you intend to manage portfolios on a discretionary basis, you would likely need a FINMA licence as a portfolio manager under Swiss law. If your activity is limited to pure investment advice without any power over client assets, you may be exempt from prudential licensing but still fall under applicable rules. The applicable law governs how you onboard clients, classify them (retail/professional), and assess suitability or appropriateness when providing advice. Even if you focus on domestic clients, it also affects documentation, information duties, and, where relevant, registration of your client advisers and ombudsman affiliation. AML obligations apply as soon as you handle client assets or transactions. You willl need internal policies, ongoing monitoring, and periodic audits. Annual supervisory and reporting costs vary depending on your structure and the Supervisory Organisation (SO) chosen. Our regulatory and compliance team routinely assists new wealth managers in structuring their setup, securing licences where needed, and implementing FinSA/AMLA frameworks efficiently. We would be happy to review your exact model and outline the optimal regulatory pathway. We are available to discuss further as it is convenient for your. We are looking forward to your feedback. Best,
PBM Attorneys-at-law

PBM Attorneys-at-law

Nov 4, 2025

Thanks for your message.

In short: if you intend to manage portfolios on a discretionary basis, you would likely need a FINMA licence as a portfolio manager under Swiss law. If your activity is limited to pure investment advice without any power over client assets, you may be exempt from prudential licensing but still fall under applicable rules.

The applicable law governs how you onboard clients, classify them (retail/professional), and assess suitability or appropriateness when providing advice. Even if you focus on domestic clients, it also affects documentation, information duties, and, where relevant, registration of your client advisers and ombudsman affiliation.

AML obligations apply as soon as you handle client assets or transactions. You willl need internal policies, ongoing monitoring, and periodic audits. Annual supervisory and reporting costs vary depending on your structure and the Supervisory Organisation (SO) chosen.

Our regulatory and compliance team routinely assists new wealth managers in structuring their setup, securing licences where needed, and implementing FinSA/AMLA frameworks efficiently. We would be happy to review your exact model and outline the optimal regulatory pathway. 

We are available to discuss further as it is convenient for your. 

We are looking forward to your feedback. 

 

Best,

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