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About Media and Entertainment Law in Hasselt, Belgium

Hasselt is a vibrant city in Limburg with a growing creative scene that includes music venues, festivals, audiovisual production, design, influencers, esports, and cultural institutions. Media and entertainment law in Hasselt sits at the intersection of Belgian federal law, Flemish community rules, and European Union standards. Whether you are producing a film in the city, launching a podcast from a local studio, releasing music, organizing an event, or running a creative startup, you will encounter legal topics such as copyright, neighboring rights, image rights, licensing, advertising rules, data protection, taxation, and contracts with artists and service providers.

Because the sector is regulated by multiple layers of law and overseen by several authorities, early legal guidance helps avoid costly disputes, delays in permits, and lost revenue from rights that are not properly cleared or monetized. Local practice also matters. For example, music use in bars or at events in Hasselt generally requires collective licenses, and filming on city property or using drones may require municipal coordination and aviation compliance. A lawyer familiar with the Flemish Media Decree, Belgian intellectual property rules, and Hasselt procedures can streamline your project.

Why You May Need a Lawyer

Creators, producers, promoters, and businesses in Hasselt often need legal help at key moments. When developing content, you may need contracts that clearly assign or license rights, address moral rights, and set payment schedules. When releasing a work, you may need to clear music and footage, negotiate distribution or publishing deals, and confirm that marketing claims and influencer posts comply with advertising rules. When staging concerts or events, you may need venue agreements, safety plans that meet local requirements, music licenses, and consumer law compliant ticket terms. If you collect audience data or run contests, you must comply with GDPR and ePrivacy rules. If a dispute arises about defamation, plagiarism, unpaid fees, or breach of contract, you will want a strategy that fits Belgian procedure and timelines.

Specialized advice can also add value. Belgium offers fiscal incentives for audiovisual projects through the federal tax shelter. Artists and producers can benefit from collective management for royalties. Startups may need guidance on trademark strategy across the Benelux. International co-productions raise questions about choice of law, language, and revenue splits. Social media takedowns, platform terms, and AI tools create new risks around rights and data that lawyers can help manage.

Local Laws Overview

Copyright and neighboring rights are governed primarily by the Belgian Code of Economic Law, especially Book XI on intellectual property. Authors hold economic rights and in Belgium strong moral rights that protect attribution and integrity. Performers, phonogram producers, and audiovisual producers hold neighboring rights. Transfers or licenses of economic rights must be in writing and sufficiently specific. Collective management is common. SABAM manages authors rights for many composers and screenwriters. PlayRight manages performers rights. SIMIM manages producers rights for recorded music. For many uses in venues and events, licenses are obtained via central portals that coordinate with collecting societies.

Media services and broadcasting are regulated by the Flemish Community. The Flemish Media Decree sets rules for audiovisual media services, advertising limits, sponsorship, product placement, European works quotas, and protection of minors. The Vlaamse Regulator voor de Media supervises compliance and can impose sanctions. Online commercial communications must also comply with the Belgian Code of Economic Law, which regulates unfair practices, price transparency, and consumer rights.

Data protection follows the EU General Data Protection Regulation. The Belgian Data Protection Authority supervises compliance. Typical issues include mailing list consent, cookies and similar technologies, handling of audience analytics, and processing of performer and participant data. Using images of identifiable persons engages personality and image rights under Belgian law. Commercial use usually requires consent unless a clear legal exception applies, for example reporting on newsworthy events with proportional use.

Advertising and influencer marketing must be transparent. Sponsored content, affiliate links, and gifted products require clear disclosures that the average consumer can understand. Sector codes and self-regulatory opinions from the Belgian advertising jury complement statutory rules. Gambling, alcohol, and health claims face specific restrictions. The Flemish Media Decree adds format-specific limits in audiovisual services that target Flanders.

Event production and filming in Hasselt can trigger local rules. You may need municipal permits for filming in public spaces, temporary occupation of streets, amplified music, or special safety arrangements. Noise limits are shaped by Flemish environmental rules, and venues may need to comply with VLAREM standards. Drone operations must follow EU aviation rules enforced nationally. Depending on category and location, pilot qualifications, registration, and local coordination may be required.

Employment and tax rules affect creative work. Belgium recognizes a special framework for artists, including access to a Kunstwerkattest for certain social security arrangements. Contractors and employees are treated differently for tax and labor obligations. For foreign artists performing in Belgium, withholding tax may apply unless a tax treaty or exemption conditions are met. VAT and reduced rates can apply to cultural tickets and certain services. The federal audiovisual tax shelter offers financing to eligible productions that comply with spending and certification criteria.

Trademarks in Hasselt are generally filed at the Benelux Office for Intellectual Property, which covers Belgium, the Netherlands, and Luxembourg. This allows brand protection across the region. Domain names, trade names, and unfair competition law offer complementary protection. When distributing content online, the e-commerce and platform rules of the Code of Economic Law apply, including information duties and consumer withdrawal rights where relevant.

Disputes can be resolved through negotiation, mediation, injunctions, or court litigation. Belgian courts can order swift interim measures to stop ongoing infringements or unfair practices. Contract clauses on jurisdiction and governing law are enforceable when properly drafted, but consumer and employee protections may override certain terms.

Frequently Asked Questions

Who owns the copyright in a film or song created in Hasselt?

By default the authors, such as the director and screenwriters for a film or the composer and lyricist for a song, own copyright. Performers and producers hold neighboring rights. In Belgium, moral rights remain with the author and are strong. Economic rights can be licensed or assigned in writing with specific scope, territory, and duration. In audiovisual works there are legal presumptions that certain exploitations are authorized to the producer, but contracts still define revenue shares and exploitation windows.

Do I need a permit to film in public places in Hasselt?

Small scale filming that does not obstruct traffic or require special setups may be tolerated, but many productions need a municipal permit, especially if you place equipment on public property, use drones, control crowds, or affect traffic. You should contact the city administration in advance to confirm permit needs and timeline. For police coordination, road closures, or night shoots, expect additional conditions and safety planning.

How do I legally use music at my event or in my venue?

Public performance of music typically requires licenses from collecting societies. In Belgium, authors rights are usually licensed by SABAM and neighboring rights for recorded music by organizations such as PlayRight and SIMIM. Many businesses obtain bundled licenses through recognized portals so that composers, performers, and producers are paid. Fees vary by venue type, capacity, and usage. Keep proof of licenses as inspectors can conduct checks.

Can I post photos or videos of people taken in public?

Belgian law protects image rights and privacy. While photographing people in public is not automatically unlawful, publishing identifiable images often requires consent, especially for commercial use. There are exceptions for newsworthy reporting and large crowd scenes where individuals are not the focus, provided the use is proportionate and respectful. For marketing or sponsorship, written releases are strongly advised.

What are the rules for influencer marketing and sponsorship disclosures?

Advertising must be recognizable as advertising. Influencers should clearly disclose when content is sponsored, when products are gifted, or when affiliate links generate commission. The disclosure must be clear, prominent, and in the same language as the content. Claims must be truthful, evidence based, and compliant with sector specific restrictions, for example alcohol advertising or health related statements.

How does GDPR affect my mailing list and ticketing data?

You need a lawful basis for processing personal data, usually consent or performance of a contract. For marketing emails you generally need prior consent, with limited soft opt in exceptions for existing customers. Provide a privacy notice, respect data subject rights, secure the data, and honor opt outs. For cookies and tracking used in marketing pixels or analytics, ePrivacy rules require consent except for strictly necessary technologies.

What is the Belgian audiovisual tax shelter and can Hasselt based projects use it?

The federal tax shelter is a financing mechanism where eligible Belgian or co produced audiovisual works obtain certified investments from Belgian companies in exchange for tax advantages. Producers must meet content, spending, and certification conditions, and funds must be used for qualifying expenses. Hasselt based or Flemish projects can benefit if they satisfy the federal criteria and complete the required approvals and audits.

Can AI generated content be protected by copyright in Belgium?

Copyright protects original works created by human authors. Purely machine generated output without human creative choices is unlikely to be protected. If a human guides and selects outputs creatively, elements may be protected. Training and text and data mining are regulated under EU law as implemented in Belgium, with opt out mechanisms for rights holders. Contracts should address ownership, warranties, and risk allocation when AI tools are used.

How do I protect my brand or show title in Hasselt?

File a Benelux trademark to protect your name or logo across Belgium, the Netherlands, and Luxembourg. Choose the right classes that match your goods and services. Consider defensive registrations for key merchandise or entertainment services. Complement trademark protection with domain names, careful use guidelines, and contracts that control partner use. Monitor for infringements and enforce promptly to avoid dilution.

What should be included in an artist or production contract?

Key terms include scope of services, schedule, deliverables, fee and expenses, rights granted or assigned with clear territory and media, moral rights waivers to the extent allowed by law, approvals, credit, warranties and indemnities, insurance, cancellation and force majeure, data protection, and dispute resolution. In Belgium, transfers of economic rights must be in writing and specific, so avoid vague language and list exploitations clearly.

Additional Resources

Vlaamse Regulator voor de Media - The Flemish media regulator that supervises audiovisual media services, advertising rules, and compliance with the Flemish Media Decree.

SABAM - Belgian authors society for music, audiovisual, and literary works that licenses public performance and reproduction rights and distributes royalties to authors.

PlayRight - Collecting society for performers neighboring rights, including equitable remuneration for broadcasting and public performance of recorded performances.

SIMIM - Collecting society for producers of sound recordings that manages neighboring rights for phonogram producers.

Vlaams Audiovisueel Fonds - Flemish public fund that supports development and production of film, series, animation, and games with cultural objectives.

Screen Flanders - Economic support program for audiovisual productions that spend in Flanders, complementary to cultural funding and tax shelter financing.

Benelux Office for Intellectual Property - The registration office for trademarks and designs in Belgium, the Netherlands, and Luxembourg.

Belgian Data Protection Authority - National authority overseeing GDPR compliance, guidance, and enforcement.

Stad Hasselt administration and local police zone - The municipal bodies to contact for event permits, filming permissions, public space occupation, and safety coordination.

Jury voor Ethische Praktijken inzake reclame - Self-regulatory body offering guidance and decisions on advertising ethics that help interpret transparency and fairness standards.

Next Steps

Clarify your goals and timeline. Identify what you plan to create, publish, or stage, who is involved, and when key milestones occur. This helps map which rights and permits are needed and when.

Gather your materials. Collect drafts of scripts, music lists, artwork, budgets, financing plans, marketing proposals, and any existing agreements or correspondence. A lawyer can review them for red flags and missing terms.

Assess rights and compliance gaps. Determine which copyrights, neighboring rights, image rights, trademarks, and licenses you need. Check whether personal data will be processed and which advertising and consumer rules apply. For events in Hasselt, confirm municipal requirements early.

Choose the right legal support. Look for a lawyer experienced in Belgian media and entertainment, familiar with Flemish regulations and Hasselt procedures. Discuss fees, scope, and expected outcomes. For time sensitive launches or shoots, ask about expedited options.

Implement contracts and clearances. Put in place written agreements for talent, crew, locations, music, and vendors. Secure collecting society licenses and file necessary applications for permits and funding. Align your privacy notice, cookie practices, and marketing disclosures with the law.

Plan for enforcement and risk. Set up monitoring for infringements and brand misuse, and define internal escalation paths for takedowns and complaints. Confirm insurance coverage for production risks, event liability, and errors and omissions where appropriate.

Keep records and review. Maintain copies of licenses, permits, invoices, cue sheets, and consent forms. After each project or season, review what worked and update templates and processes to reflect lessons learned and any legal changes that affect creators and venues in Hasselt.

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Disclaimer:
The information provided on this page is for general informational purposes only and does not constitute legal advice. While we strive to ensure the accuracy and relevance of the content, legal information may change over time, and interpretations of the law can vary. You should always consult with a qualified legal professional for advice specific to your situation. We disclaim all liability for actions taken or not taken based on the content of this page. If you believe any information is incorrect or outdated, please contact us, and we will review and update it where appropriate.