Plans and Billing
Lawzana offers subscription plans designed for law firms of all sizes. Choose a plan that matches your growth goals and budget.
Subscription Plans#
Free Plan#
Cost: $0/month
The Free plan gets your firm listed in the Lawzana directory with basic features:
- Basic firm profile in the directory
- Receive direct messages from potential clients
- Respond to Q&A questions
- No included leads (cannot claim distributed leads)
Starter Plan#
Cost: $49/month or $490/year ($40.83/month)
The Starter plan increases your visibility and includes a small lead allowance:
- Everything in Free
- 5 leads per month
- Priority ranking in search results, above every Free listing
- Starter firms are about 6x more likely to receive a direct inquiry than Free firms
Pro Plan#
Cost: $199/month or $1,990/year ($166/month)
The Pro plan is built for firms serious about client acquisition:
- Everything in Starter
- 50 leads per month
- No competing firms on your profile — the "Lawyers near you" block is removed
- Direct contact info — your phone, website, WhatsApp and LINE shown on your profile
- About 1.7x more direct inquiries than the Starter plan
Elite Plan#
Cost: $499/month or $4,990/year ($415.80/month)
The Elite plan maximizes your visibility and lead volume:
- Everything in Pro
- 100 leads per month
- Banner image on your search result card — your profile background shown in directory results
- Do-follow backlink on your profile
- Listed first in lawyer suggestions on articles and Q&A pages in your country
- About 1.7x more direct inquiries than the Pro plan
Monthly Lead Quota#
Your subscription includes a monthly lead allowance. When a potential client submits an inquiry, it's distributed to matching firms. To access the lead's contact details, you claim it — each claim uses one lead from your monthly quota.
How the Quota Works#
- Each lead claim uses 1 lead from your monthly quota
- Your allowance is included in your subscription
- Unused leads do not roll over — they reset on your renewal date
- Your current usage is shown on your dashboard with a visual progress bar
Billing and Payments#
Payment Methods#
Lawzana uses Stripe for secure payment processing. You can pay by:
- Credit card (Visa, Mastercard, American Express)
- Debit card
Managing Your Subscription#
From your dashboard:
- Go to the Dashboard home page
- View your current plan in the Membership section
- Click Manage Billing to access the Stripe billing portal where you can:
- Update your payment method
- View invoices and payment history
- Change your plan
- Cancel your subscription
Upgrading Your Plan#
- Go to the Dashboard home page
- View the plan upgrade options in the Membership section
- Click on the plan you want to upgrade to
- Complete the payment through Stripe
- Your new plan takes effect immediately
After a successful upgrade, you'll see a confirmation screen on your dashboard.
Downgrading or Cancelling#
You can downgrade or cancel at any time through the Stripe billing portal:
- Click Manage Billing on your dashboard
- Select the new plan or cancel
- Changes take effect at the end of your current billing period
Annual vs. Monthly#
Annual subscriptions save approximately 17% compared to monthly billing:
| Plan | Monthly | Annual (per month) | Annual Savings |
|---|---|---|---|
| Starter | $49 | $40.83 | 17% |
| Pro | $199 | $166 | 17% |
| Elite | $499 | $415.80 | 17% |
Plan Benefits Comparison#
| Feature | Free | Starter | Pro | Elite |
|---|---|---|---|---|
| Directory listing | ✓ | ✓ | ✓ | ✓ |
| Direct messages | ✓ | ✓ | ✓ | ✓ |
| Q&A answers | ✓ | ✓ | ✓ | ✓ |
| Leads/month | 0 | 5 | 50 | 100 |
| Priority ranking | — | ✓ | ✓ | ✓ |
| Ad-free profile | — | — | ✓ | ✓ |
| Direct contact info | — | — | ✓ | ✓ |
| Featured Expert | — | — | ✓ | ✓ |
| Search banner | — | — | — | ✓ |