Plans and Billing
Lawzana offers subscription plans designed for law firms of all sizes. Choose a plan that matches your growth goals and budget.
Subscription Plans#
Free Plan#
Cost: $0/month
The Free plan gets your firm listed in the Lawzana directory with basic features:
- Basic firm profile in the directory
- Receive direct messages from potential clients
- Respond to Q&A questions
- No lead credits (cannot claim distributed leads)
Starter Plan#
Cost: $39/month or $390/year ($32.50/month)
The Starter plan increases your visibility and gives you a small lead credit allowance:
- Everything in Free
- 5 lead credits per month
- Priority ranking in search results
- Approximately 6x more inquiries than the Free plan
Pro Plan#
Cost: $199/month or $1,990/year ($166/month)
The Pro plan is built for firms serious about client acquisition:
- Everything in Starter
- 50 lead credits per month
- Ad-free profile — No competitor ads on your profile page
- Direct contact info — Phone and email displayed prominently on your profile
- Featured Expert badge — Stand out in search results
Elite Plan#
Cost: $499/month or $4,990/year ($415.80/month)
The Elite plan maximizes your visibility and lead volume:
- Everything in Pro
- 100 lead credits per month
- Search banner placement — Premium positioning in directory results
- Approximately 2.5x more inquiries than the Pro plan
Lead Credits#
Lead credits are the currency for claiming distributed leads. When a potential client submits an inquiry, it's distributed to matching firms. To access the lead's contact details, you use one lead credit to claim it.
How Lead Credits Work#
- Each lead claim costs 1 credit
- Credits are included in your monthly subscription
- Unused credits do not roll over — they reset on your renewal date
- Your current usage is shown on your dashboard with a visual progress bar
Buying Additional Credits#
Need more leads beyond your plan quota? Purchase credit packs on demand:
| Pack | Credits | Price |
|---|---|---|
| Small | 3 credits | $30 |
| Medium | 10 credits | $90 |
| Large | 20 credits | $170 |
Purchased credits are charged immediately to your payment method on file.
Billing and Payments#
Payment Methods#
Lawzana uses Stripe for secure payment processing. You can pay by:
- Credit card (Visa, Mastercard, American Express)
- Debit card
Managing Your Subscription#
From your dashboard:
- Go to the Dashboard home page
- View your current plan in the Membership section
- Click Manage Billing to access the Stripe billing portal where you can:
- Update your payment method
- View invoices and payment history
- Change your plan
- Cancel your subscription
Upgrading Your Plan#
- Go to the Dashboard home page
- View the plan upgrade options in the Membership section
- Click on the plan you want to upgrade to
- Complete the payment through Stripe
- Your new plan takes effect immediately
After a successful upgrade, you'll see a confirmation screen on your dashboard.
Downgrading or Cancelling#
You can downgrade or cancel at any time through the Stripe billing portal:
- Click Manage Billing on your dashboard
- Select the new plan or cancel
- Changes take effect at the end of your current billing period
Annual vs. Monthly#
Annual subscriptions save approximately 17% compared to monthly billing:
| Plan | Monthly | Annual (per month) | Annual Savings |
|---|---|---|---|
| Starter | $39 | $32.50 | 17% |
| Pro | $199 | $166 | 17% |
| Elite | $499 | $415.80 | 17% |
Plan Benefits Comparison#
| Feature | Free | Starter | Pro | Elite |
|---|---|---|---|---|
| Directory listing | ✓ | ✓ | ✓ | ✓ |
| Direct messages | ✓ | ✓ | ✓ | ✓ |
| Q&A answers | ✓ | ✓ | ✓ | ✓ |
| Lead credits/month | 0 | 5 | 50 | 100 |
| Priority ranking | — | ✓ | ✓ | ✓ |
| Ad-free profile | — | — | ✓ | ✓ |
| Direct contact info | — | — | ✓ | ✓ |
| Featured Expert | — | — | ✓ | ✓ |
| Search banner | — | — | — | ✓ |