Reporting and Analytics
Track your firm's performance on Lawzana with the Reporting dashboard. Understand how potential clients find and interact with your profile to make data-driven decisions about your investment.
Accessing Reports#
- Go to Reporting in the sidebar
- Select a time period using the preset options:
- Last 7 days
- Last 30 days
- Last 90 days
- Last year
Performance Metrics#
The reporting dashboard shows six key metrics:
| Metric | Description |
|---|---|
| Impressions | How many times your firm appeared in directory search results |
| Views | How many times your profile page was visited |
| Messages | Total inquiries received (leads + direct messages) |
| Profile Clicks | Clicks to your website or contact information from your profile |
| Calls | Phone calls tracked from your Lawzana profile |
| Website Visits | Traffic directed to your external website from Lawzana |
Charts and Breakdowns#
Timeline Chart#
A line graph showing how your metrics trend over the selected time period. Use this to identify patterns and measure the impact of profile changes or plan upgrades.
Office Breakdown#
See how each of your office locations performs:
- Compare impressions, views, and messages across offices
- Identify which locations drive the most activity
- Allocate resources based on performance data
Practice Area Breakdown#
Understand which of your practice areas attract the most attention:
- See which services generate the most impressions and inquiries
- Focus your Q&A answers and profile content on high-performing areas
- Consider expanding in practice areas showing strong demand
Leads Breakdown#
Detailed analytics on your lead pipeline:
- Lead volume over time
- Quality distribution
- Response rates
Messages Breakdown#
Insights into your direct messaging activity:
- Message volume trends
- Response tracking
Using Analytics to Grow#
Improve Your Profile#
- Low impressions? — You may need more practice areas or better keyword coverage in your description
- High impressions but low views? — Improve your search result appearance (logo, reviews, description)
- High views but low messages? — Add more compelling content: case results, team bios, and detailed service descriptions
Compare Time Periods#
Look at trends over different time periods to understand:
- Seasonal patterns in legal inquiries
- Impact of profile updates and improvements
- Effect of plan upgrades on visibility
Make Data-Driven Decisions#
- Invest in high-performing offices — Focus marketing efforts on locations that drive results
- Double down on popular practice areas — Answer Q&A questions and add content in areas with strong demand
- Track upgrade impact — Compare metrics before and after upgrading your plan
Tip
Check your reporting dashboard at least monthly. Consistent monitoring helps you spot opportunities and issues early.